Evil publisher Activision has very little to worry about when it comes to dominating the videogame market. It has a knack for owning pretty much every genre it sets its sights on conquering, and with the last twoCall of Dutygames still selling a buggering flickload of copies,it’s no surprisethat the company expectsModern Warfare 2to crush the competition this year.
“We have goals for all of our titles. … We fully expectModern Warfare 2to be one of, if not THE largest, title in the industry this year,” explains Activision’s publishing CEO Mike Griffith. “When you look at whenModern Warfare 1was launched in 2007, it had a substantial jump in consumers engaged in theCall of Dutyfranchise.World at War, which was launched in Holiday 2008, saw that more than a fifth of its purchasers were first time users of theCall of Dutyfranchise. So all those new purchasers are ready for theModern Warfare 2experience because they haven’t historically been in the franchise.”
Griffith also predicts that the amount ofModern Warfare 2owners will be “nearly double” that of the original Modern Warfare, with the gaming being “more successful than any otherCall of Dutywe’ve launched so far.”
In other words, Activision is going to make more money than you could imagine, and Bobby Kotick will be able to buy his fifteenth diamond-encrusted elephant.
