Hey, remember last night, when Jim told us aboutSony regretting not publishingDemon’s Soulsthemselves? Well, they cancry some more, because Atlus has been reporting rather grand gains of late.
Over the first half of this fiscal year, Atlus drew in about 378 million yen – or $4.3 million dollars – in operating profit. That’s up a whopping236%from last year.

Of course, $4.3 mil is pocket change compared to the kind of money big dogs like the Activisions and Sony Computer Entertainment(s) of the world deal in, but still, that’stwo hundred thirty-six percent.And most of that came from Atlus USA, raked in over the last quarteralone.
Big movers in that period included the PSP remake ofShin Megami Tensei: Persona(which Dale reviewedhere),101-in-1 Party Megamix(whichtotallyflew undermyradar), and of courseDemon’s Souls, the Cruel Little Dungeon-Crawler That Could. I’d bet that it had a significant part in that profit party, since it’s one of the relatively few full-price, current-generation releases the company has published so far.

See?Thisis what happens when you give a damn about your customers and know your audience. And with a bunch of other titles like3D Dot Game Heroes, Persona 3 Portable, Shin Megami Tensei: Strange Journey(reviewedhere),andTrauma Teamin the pipeline, the rest of the year looks promising, as well.
Demon’s Souls does well, Atlus swimming in profit[Siliconera]







