One of the major problems people have ofHalo 3: ODSTis that its campaign is incredibly short. However, apparently our perception is at fault here, not the game itself. Bethesda’s production director, Ashley Cheng,believes the game was marketedin entirely the wrong way, and that consumer backlash could have been avoided if Microsoft hadn’t “bungled” the advertising.
“Microsoft and/or Bungie totally bungled the marketing on this,” he argues. “First saying it was a standalone expansion pack, then coming out and saying wait, no, we’re charging full price because — surprise! — we put ‘more’ stuff in it and it’s calledHalo ODSTnow, vs it’s original title,Halo Recon.”
“Like Microsoft was ever going to sell this for less than full price. It is a newHalotitle, it’ll sell like hotcakes no matter what.
“Because of the waffling, reviewers are now mentioning thatHalo ODSTmay not be worth the price point, that it should’ve been cheaper, etc … Give me a break. First off, most games — especially first person shooters — are anywhere from 5-10 hours. Tops. What makesHalodifferent from others? you’re able to’t just pingHalo ODSTfor it. I bet if Microsoft hadn’t screwed up the marketing messaging, there would less talk about pricing.”
Harsh, harsh words. Do you agree? Should Microsoft had been more smart about its marketing, or isODSTtruly not worth full price?
