Donkey Kong Country Returnslaunches in the United Kingdom this Friday, and GAME has cooked up what may be the most brilliant marketing strategy in history. The first twenty customers to purchase the game will be able to leave their credit cards at home — as GAME will accept real fruit in exchange for the title!

You’ll need to be in the right place and get in early, as this is quite a limited offer. Only three stores are participating, so if you want to score a game in exchange for a ‘nana, here’s where to go:

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LondonGames Stores, Oxford Street (opens at 9am)DudleyGame, Merry Hill (Opens at 9am)HullGameStation (Opens at 8am)

I hope that whoever came up with this promotion is in line for a fat bonus check. Best idea ever, bar none.

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