Look, I’m a fan of NBC’s action-comedyChuck, but there’s no doubt that the producer of the show are the kings of product placement. I couldn’t count on both hands the number of times one of the characters was eating (and then commenting on) a tasty Subway sandwich. Hey, this is our fault — we all fast forward through commercials or leave the room, right?
So I guess this is the next step: build an entire episode (or in this case, a “webisode”) around a product, in this instance,Halo: Reach.In this series,Chuckcharacter’s Jeff and Lester go on a road trip in search of Bungie’s upcoming first-person shooter. The character Lester actually says, out loud, the game’s name and the date of its midnight launch before saying “I refuse to live without the new Halo.”
