Your first instinct may be to regard Ubisoft’s controversial PC DRM as needless, draconian, pathetic, even perhapsf*cking twattish. However, you would be wrong to criticize a method of game protection that only serves to punish paying consumers for their loyalty. That’s according toSplinter Cell: Conviction‘s creative lead Max Béland. So there.

“We consider that protecting our PC games is vital to our business,” he claims, “and will allow us to continue investing in the development of creative and innovative games on the PC platform.”

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It’s all very well to want to protect your games, and I don’t think anybody has ever argued against that. However, is tethering a customer with intemperate and inevitably ineffective DRM really an answer? Piracy is most certainly an issue, but providing actualincentivesto purchasing the game, as opposed to forcing restrictions upon those who havealreadybought it, is bastardly conduct and could only serve to frustrate customers in the long run.

Sort it out, Ubisoft. This DRM is crap.

Ubisoft DRM software “vital to our business”, says Conviction creative lead[VG247]

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