[Update:I’ve been informed that the ads weren’t “patched in” via any new update. The functionality was always there and it just seems that it’s recently started throwing the ads out there.]

In a move that can be filed under “Kind Of Sleazy,” a new update forDeus Ex: Human Revolutionhassnuck in commercialsfor the upcomingStar WarsBlu-ray release. Loading screens now promote Lucas’ latest attempt to ruin his life’s work, which is charming.

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Seriously, I think it’s a little rich to sneak ads into a $50 product, especially when fans are still waiting for an update that actually fixesproblemswith said product. Smuggling the adverts into a game once money’s changed hands is pretty damn tacky, to say the least.

With dynamic in-game billboards and a proven ability to pop ads into loading screens, this is something that looks set to continue. That must be why Eidos Montreal told us all toplay the PC version. That’s where the Benjamins are!

The opening area of the Whisper mission, in a small grove.

The Divide in the Cosmodrome, where the Guardian was resurrected.

A holofoil Ribbontail, as seen in collections.

The Phoneutria Fera hand cannon, inspired by the Season of the Haunted armor set. It has a unique, galactic glow.

Three Fuses appear in a match of Apex Legends' Wild Card mode.

Mad Maggie opens a supply bin and an item with a symbol indicating infinite ammo appears.

Legends slide through a zipline in King’s Canyon in Apex Legends.

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The Yeartide Apex tex Mechanica SMG with a Holofoil glow.