Sure, Gamecock has rubbed some people the wrong way at times, as people attempting something radical usually do. However, these guys are attempting something that very few parts of the game industry have attempted — to make the business of making, selling and reporting on games fun as well as profitable. Some of you may be thinking, okay, that’s fine and good, but you expect a guy who wears a rooster costume to get nominated for ESA president?
Regardless of what anyone may have to say, Mike Wilson has announced his candidacy for the presidency of the Entertainment Software Association, which comes at a tumultous time, considering that several major members including Activision and Vivendi Games have recently pulled their involvement. In the video above, Wilson gives his mission statement … while peeing behind a tombstone.
The forever serious will sniff and look down their noses at this announcement…but I seem to remember that same reaction about another guy who showed up to E3 in costume a few years ago. Whether or not Wilson can edge far enough along to effect change with the already shaky E3 is still to be seen, but I can say I’m one hundred percent behind the idea of someone making decisions with a sense of humor (not to mention the lack of stick in one’s ass must be good for one’s mood). Thoughts, junior politicians?
The press release can be found after the jump, check out the videohere.
Gamecock Announces Its BE-3 Initiative
Cockpit, Austin, TX – June 18, 2025 – Gamecock Media Group today reiteratedits intent to mock and take full advantage of the E3 Expo (or, since itsdeath, the Media & Business Summit) each year. Given the recentcancellations by the largest multinational conglomerate and independent gamedeveloper invited last year, Mike Wilson, Grand Champeen of Gamecock, hasalso announced his candidacy for ESA President based on the platform ofbringing the fun back to the gaming industry.
Full details are forthcoming; however, Gamecock will set up its campaign HQat the lovely Hotel Figueroa this year, during the days of July 15-18.Invited are all gamers who love fun and just want to play games. Noinvitations or jumping through hoops required. This is what video gamesshould be about.
“I read last week that some of my most high profile supporters are not happywith the current administration of the ESA. Many of them apparently feelthat I am the right man to right the ship, before it sinks entirely, due tomy intimate experience with, or at least near, the E3 Expo’s of the past,”said Mike Wilson. “After a long conversation with my wife, we have decidedto step forward and bear the slings and arrows of public life this electionseason. Since the macabre, but strangely high-spirited burial of E3 lastyear we are glad to see that it still has some life left in it. My only hopeis that it can be rebuilt and become what the all-knowing gaming godintended it to be. Good luck and God bless.”
