The patent says: “User dialogue (eg from role playing games, simulation games, etc) may be used to characterise the user (eg literate, profane, blunt or polite, quiet etc).
Also, user play may be used to characterise the user (eg cautious, risk-taker, aggressive, non-confrontational, stealthy, honest, cooperative, uncooperative, etc).” The information could be used to make adverts that appear inside the game more “relevant to the user”, Google says.
Players who spend a lot of time exploring “may be interested in vacations, so the system may show ads for vacations”. And those who spend more time talking to other characters will see adverts for mobile phones.
How this will affect the online gaming community is a whole other topic completely. The good news is that if all else fails, you can always go the single player game route, unplug the Internet connection, and enjoy your video games the way we used to back in the day (patch free!).
