Remember those silly ads inMadden 2009? You do? Good. You’re now a statistic. IGA Worldwide — a huge in-game advertising agency — recently uploadeda video on YouTube(viaVG247) that is positively jammed with statistics that publishers will undoubtedly use as fuel to put more McDonalds billboards in your favorite games.
There are two big claims in the video. The first is that “90 percent of gamers recalled brands they had been exposed to through in-game ads.” The second claim — and perhaps the most unsettling one of the bunch — is that “36 percent of gamers bought or requested information on a product after seeing an in-game ad.” Uh oh.
[image viaFlickr]
