During itspress conference yesterday, Apple made quite a bold claim, indirectly pooping on Nintendo and Sony by calling the iPod Touch the most popular portable gaming device in the world. It said this as it underwhelmingly announced a white variant of the machine.

“Not only is it the most popular music player in the world, but we’re excited to announce it’s now also the most popular portable game player in the world,” boasted Apple CEO Tim Cook.

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Cook had no numbers backing him up, but I’ve little doubt that the iPod Touch is doing tremendously well. Whether it’s selling to people on the strength of its gaming capability, however, is going to be tough to prove.

That said, I bought my iPod Touch specifically for gaming, and it has served me very well. I even use it more than my 3DS and PSP.

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