Ever since the whole Kevin Butler campaign started up, people sure have been digging the efforts of Sony’s marketing department. This latest one, centered around the PlayStation Move, is no exception. As ridiculous as the crying baby doll and thumbpenis ads were, I’ll happily admit it’s a step up.
A jab atWii Sportshere, a jab at Natal’s button-free nature there — it’s all highly entertaining. If nothing else, I am now really excited to see how marketing between Nintendo, Sony, and Microsoft will be handled once the latter two motion control devices are out on store shelves. I need to stock up on popcorn.
