1UP isreportingthat LucasArts has become embroiled with social news aggregatorDiggover a trademark dispute. LucasArts claims that Digg’s name bears a little too much resemblance toThe Dig, their 1995 point-and-click adventure title based on the same SCUMM engine as classics such as theMonkey Islandseries,Sam & Max Hit the Road, andFull Throttle. You guys rememberThe Dig, right?… uh, anybody?
Well, even if a 12-year-old adventure title doesn’t exactly spring to life in our collective memory, maybe LucasArts’ claim has some merit. Let’s take a look-see:
“THE DIGG mark is confusingly similar in sound, meaning, and appearance to the Opposer’s THE DIG mark. The Applicant’s registration and use of the DIGG Mark would likely create confusion, mistake, or deception in the minds of prospective purchasers as to the origin or source of the Opposer’s Goods associated with THE DIG Mark.”
Nevermind, this is absolutely baseless. LucasArts’ claim somehow insinuates that those even remotely aware ofThe Dig(all four of us) are in danger of being duped — maybe evenhornswaggled— into believing that Digg.com is somehow representative of their game. I know we’re not the sharpest knives in the drawer, but give us alittlecredit, LucasArts; none of us are going to lay eyes upon that extra G and imagine a world in whicha 12-year-old point and click adventure gamehas somehow beenmagically reconfiguredinto a link network. G is a wonderful letter, but not so wonderful that it might have the power to make your fanciful world of gumdrops, unicorns and ridiculous trademark disputes into a glittering reality.
Hey, LucasArts: grow up and get back to scrappingFull Throttlesequels in favor of whatever wretchedStar Warstitle is next in line so I can continue to ignore you.
[Via1UP]
