With already one million pre-order units out the door, Microsoft thinksHalo3 is going to rake in $155 million on its first day sales, targetting Spider-Man’s record-holding opening weekend of $151 million.
Talking toVariety, Chris Di Cesare, Microsoft’s director of creative marketing, says they can do better than the first dayHalo 2sales, which brought in an astonishing $125 million. Creative marketing indeed — this September,Halo 3fever is going to be inescapable, with a marketing campaign that includes partnering with Pepsi, 7-11, Pontiac, and Burger King.
While a movie ticket averages at $10 (significantly lower than the price of next-gen titles, and not even taking into consideration the $130 Legendary Edition ofHalo 3), Di Cesare gets to the point: “It’s big business any way you cut it.”
We won’t have to wait that long to see if all of Microsoft’s boasting isn’t just loud yelling and chest thumping.Halo 3blows up retail on September 25.
[ViaNext Generation]
