Microsoft knows that theHalo 3beta sold copies ofCrackdown, and at least one company representative believes that theHalo: Reachbeta — a thing that is packed in with every copy ofHalo: ODST— will sell copies of the upcomingHalotitle to both potential and old fans alike.
“The only way to access this beta will be through theHalo 3: ODSTdisc, so we feel there’s another extremely compelling reason for both fans and newcomers to the franchise to experienceHalo 3: ODST,” Microsoft’s head of gaming and entertainment devices UK, Stephen McGill, revealed toMCVina recent interview.
“We saw the success of this mechanic with theHalo 3multiplayer beta that came on theCrackdowngame disc and the continued sales momentum and excitement generated around that title throughout its lifecycle, and we fully expectHalo3: ODSTto exceed that achievement,” McGill said.
McGill added that the Reach beta is a “great way” to puff upHalo: ODST’sshelf life, and it should give Microsoft marketers plenty of ammo to use for the title in 2010.
Of course, we’re pretty sureODSTdoesn’t need the boost — price gouging or not, this game will sell likehotcakesHalo. Still, McGill’s comments are interesting: are any of you planning to buyODSTjust for theReachbeta?
