It looks like theCall of Dutyrebranding has had its desired effect, withNielsen’s Video Game Tracking bodsshowing that interest inModern Warfare 2has spiked considerably ever since evil publisher Activision decided to slap the franchise name back on the box.
Three “consumer interest fields” improved dramatically following the name change — “Aided Awareness,” “Definite Interest in Purchasing,” and “Total Positive Interest in Purchasing.” Comparing the stats between July 6, before the name was changed, and the more recent July 13, one sees a healthy improvement in consumer interest.
It was feared that “brand awareness”was missingfromModern Warfare 2after it was decided to drop theCoDname, which was likely the driving factor of adding the name once more. If that was indeed the motivation for the constant name-swapping, then the move has apparently paid off.
Looks like a fear of deviating from established franchises has won the day yet again!
