Straight from the officialNintendopress release comes news that the Wii is pulling an all out assault on Summer itself — by way of theme parks, cruise ships, and their own street team.
George Harrison, otherwise known as Nintendo of America’s Senior Vice President of Marketing, wants you to know that the Wii will be there to entertain you — even when you’re away from the confines of home.
“This summer, Wii will be where gamers and their friends and family aregathering to have fun. The best way to understand the fun of Wii is to try it for yourself, which is why we’ve made it easy for people to find it in numerous places.”
This will be a great opportunity for those of you who haven’t yet tried a Wii to see what the fuss is all about, and decide if the motion-sensing console is for you.
Follow the jump for the complete press release in all its glory.
Wii Adds Spice to Summer on Land, on Sea and in the Air
Theme Parks, Cruise Ships and Street Teams Make Wii a Part of Summer Fun
REDMOND, Wash., June 21 /PRNewswire-FirstCall/ — Leaving home this summerdoesn’t mean leaving behind the fun of your Wii(TM) video game system.Nintendo’s hot-selling system is making appearances in fun locations aroundthe country to give people of all ages a chance to sample it and experience awhole new way to play video games.
“This summer, Wii will be where gamers and their friends and family aregathering to have fun,” says George Harrison, Nintendo of America’s seniorvice president of marketing and corporate communications. “The best way tounderstand the fun of Wii is to try it for yourself, which is why we’ve madeit easy for people to find it in numerous places.”Some of the places people can find Wii this summer include:
— Six Flags Theme Parks: Wii is the Official Gaming Console of Six Flagsparks. Six Flags offers complimentary game playing at Wii gamingstations throughout select Six Flags-branded theme parks.— Norwegian Cruise Line Ships: Wii systems are currently on all NorwegianCruise Line ships. The systems are equipped with Wii Sports(TM), WiiPlay(TM), WarioWare(TM): Smooth Moves and Excite Truck(TM).— Nintendo Street Team: The Nintendo Street Team includes a trailer andtwo SUVs equipped with all the hottest and upcoming Wii and NintendoDS(TM) games. The Street Team will be touring the country attendingfairs and festivals, local events and select NASCAR races all summerlong to give people the chance to sample games for both casual playersand the hard-core gamer. For a complete calendar of where to find theNintendo Street Team, visithttp://www.nintendo.com.— The Dick’s Sporting Goods Kick-It 3v3 Soccer Tour presented by SportsIllustrated For Kids: Nintendo will join this 53-city soccertournament,which runs now through August. Wii systems will be on display showingoff sports-themed games like Wii Sports and Mario Strikers(TM) Charged(after it launches on July 30).— In Your Travel Bag: Consumers have found that the Wii system is socompact that it can be toted from place to place in a small carry-onbag. That makes it one of the first home video game systems that caneasily be toted onto an airplane. So whether you’re traveling by car orplane, off to visit grandma or just get away for a while, everywhereyou go, be sure to pack your Wii too.
Since it launched in November 2006, Wii has become a social phenomenon.Wii bowling leagues have sprouted up, retirement communities are using themfor recreation and libraries are using them to draw a crowd and createinteractive programs that attract younger readers. Wii continues to introducethe world of video games to new audiences, and systems sell out as fast asNintendo can manufacture them. For more information about Wii, visithttp://www.Wii.com.
The worldwide innovator in the creation of interactive entertainment,Nintendo Co., Ltd., of Kyoto, Japan, manufactures and markets hardware andsoftware for its Wii(TM), Nintendo DS(TM), Game Boy(R) Advance and NintendoGameCube(TM) systems. Since 1983, Nintendo has sold nearly 2.4 billion videogames and more than 409 million hardware units globally, and has createdindustry icons like Mario(TM), Donkey Kong(R), Metroid(R), Zelda(TM) andPokemon(R). A wholly owned subsidiary, Nintendo of America Inc., based inRedmond, Wash., serves as headquarters for Nintendo’s operations in theWestern Hemisphere. For more information about Nintendo, visit the company’sWeb site athttp://www.nintendo.com.
