THQ and Random House Publishing Group have announced a joint team to create and develop “original” IPs across multiple media. This team expects the new IP to appear as a “collection of games and books” first, while they develop a “rich IP universe” for other media.
It fits into THQ’s transmedia strategy, through which it wants toexpand the universeof itscore gamesacross books, TV series and (TV-)movies to strengthen the brands. In a nutshell, they want to use each medium’s specific strengths to expand upon an IP’s narrative.
While there is nothing wrong with transmedia approaches, THQ needs to pick up theStargatelicense already —a perfect transmedia opportunityif there ever was one. That, and announce50 Cent: Even More Blood In The Sandwith 4-player online co-op, a Gangsta vs. Bustas Horde mode, aBlood In The Sandmovie, and a novel.
