Square Enix wants to forge a ‘Japanese alliance’
It’s no secret that industry thinking tends to consider Japan as falling behind the West. Japanese developers have themselves said as much. In response to the growth of the West and the stagnation of the East, Square Enix president Yoichi Wadahas called foran “alliance” of Japanese companies. That sounds … sinister. “Therefore, we should consider some sort of ‘Japan Alliance’. … Individuality is important. It’s not forcing everything into a single corporate brand....