MI-6 Conference 2007: BK lampoons GameDaily, talks viral poultry
Day One’s afternoon sessionsaw the official conference welcome fromVladimir Ilyich UlyanovPeter Moorein which he intro’d the keynote speaker: one Russ Klein, head marketing cheese at Burger King. Citizen Moore praised BK’s corporate rejuvenation, driven largely by creative marketing programs: creepy commercials with The King, the Subservient Chicken viralsite, and the triple-headed adver-game lineup:Big Bumpin’,PocketBike Racer, andSneak King.The games, at a very accessible $3.99 price point, captured hours of face time with customers, something traditional marketing struggles to achieve....